Avery "MsArtistry" Watson former Executive Assistant to the VP of Operations at Combs Enterprise/Bad Boy Ent. Avery aka MsArtistry was born on July 6th, 1989, in the Bronx, NY, and graduated from Bronx Community College with an Associate’s Degree in Media Arts and BA Degree from Lehman College in 2013.
During her sophomore year, she took work cooperative classes for an internship at the BET Networks Talent department. This opportunity opened doors for Avery’s interests: the music, media, entertainment, and television industry. Understanding how all industries function together was Avery’s excitement about gaining more experience in this field. Avery worked the BET Awards in 2010 as a talent escort and continued to work as a red carpet escort in 2013.
In addition, she interned and joined organizations such as W.E.E.N, ASCAP, Sony Music/RCA Records, MBK Entertainment, Sony Music/RED Distribution, and Sean Combs Enterprise. Avery simultaneously earned her B.A degree in Multi-Media Communications/Television and Dance at Lehman College in 2013. Shortly after, Avery interviewed for the Renaissance Youth Center and was handpicked by CEO Bervin Harris to be his Executive Assist in Music With a Message Band.
Bervin Harris and Avery Watson both shared a similar passion for giving back to their community’s passion for arts, music, and dance. She is completing her vision by being able to work at a nonprofit allowing her to showcase her previous experiences. To her credit, Avery has assisted with Sean Combs Enterprise with a philanthropic initiative led by Sean “Diddy” Combs. Avery’s journey has come full circle having begun at 12 yr old as a part of Daddy’s House Charity tutoring and literature program with mentorship by Sister Souljah. So far in Avery’s career, she has worked in many departments such as marketing, lifestyle marketing, talent development, product management, A & R, and Radio Promotions.
Avery has now expanded her reach by booking the “Music With A Message” Band for McDonald’s Grand Opening in Harlem, NY 2013. Currently, Avery Watson is a publicist for Ruff Ryder's record label the home of EVE, DMX, Swizz Beatz, The Lox, and Drag-on. Avery is also handling management for singer-songwriter Relle Bey and many other acts. Most recently, impacted the music and entertainment scene within the Southeast Asian market with international pop singer Raja, Korean Pop/Trap singer, and rapper Yejin Hong, the Black Lives Matter movement with youth activist Wynta-Amor Rogers, Roc Nation’s Bobby Fishscale, executed press runs with the transition of viral social media influencer into Ron Suno’s drill music, Grammy-nominated producer of Lil Baby ft. Drake- Yes Indeed “Brackz”, music producer and artist Papi Year is known for “Broke In A Minute”, auto sales business PTG365, and luxury jeweler “NYC Luxury”.In 2013, I launched Domineer Media and DomTV Communications to amplify independent artists and visual content distribution.
I am presented in Black Enterprise Digital, "Turning the Impossible into, I'm Possible," as an influential small-business owner and creative communications strategist.
In collaboration with UMGMT Communications & PR, I am Teaching Professor for Becoming a Publicist Cohort, education in programmatic public policy best practices initiatives.
Founder | Bronx, NY
2015 - present
MultiArtistry Ent is a publicity and marketing consultancy specializing in creative and strategic communications in media relations, focused on music release, marketing plans, including artist development and management, content development, brand identity, and business affairs planning alongside digital channels.
Manages daily business strategies and operations, develops, and adapts artist vision around integrated communication, including media relations, marketing, and public relations (PR) of distributed music.
Directs campaign best practices, monitors physical and digital content release strategies, reports, logistics, presentations, lead generation, sales, artist presentation skills, follow-up engagement, and fashion procurement.
Explains complex music and social analytics delivers deadline-driven, timely results in a fast-paced environment.
Interacts and engages with artists and management teams to identify content for pragmatic (CRM) editorial planning, delivering across media.
Production Assistant, Public Relations, Talent Relations
BET Networks| New York, NY
June 2015 - Oct 2016
Advanced BET's brand goals, increasing and engaging the exceptional viewing rates of its linear platform levels.
BET Experience Conference and Festival 2016- BET Awards and Hip Hop Awards.
BET Breaks segment filmed and edited innovative video for brand content, Black Girls Rock red carpet.
Producer Rocnation's Charity Basketbal Game collaborative marketing - Host Gia Pepper's Video Reel.
Executive Assistant- VP of Operations
Combs Enterprises|Revolt Media & TV | New York, NY
Jan 2013 - Dec 2015
Managed and executed all operations programming and research, including project management support, campaigns, legal correspondence, media, expense reports, interns, and collaboratively managed the launch of Revolt TV.
Next Big Sound/BDS Mediabase
( Photoshop, Audition, Illustrator, InDesign, After Effects, Premire Pro)
Sounds of Brazill (SOB) atmosphere, Who's Next Showcase
Club, DJ's ( slipping out new artist music)
Podcasts am I hosting ( industry, vibes and brand expression)
Women in Entertainment Network (WEEN)
Lehman College, Bronx, New York
Bachelor of Arts in Multimedia Communications and Journalism - 2013