Multi Artistry Ent
M.A.E- Anything Be Possible
Avery "MsArtistry" Watson
Avery Watson is a Communications specialist known for her former professional experience as a Bad Boy Entertainment Executive Assistant in Operations. She was born on July 6th, 1989, in the Bronx, NY. Avery graduated from Bronx Community College with an Associate’s Degree in Media Arts and Lehman College with her Bachelor's Degree in Multi-Media Communications and minored in Dance. During her sophomore year, she took on various internships such as BET Networks in their Talent department. This opportunity opened doors for Avery’s interests in music management, PR/media, and the television industry.
Understanding how all sectors function together she was gaining more experience in this field by interning from 2010-2013 in such companies like ASCAP, Sony Music/RCA Records, MBK Entertainment, Sony Music/RED Distribution, and Sean Combs Enterprise. Avery’s journey had come full circle at 12 yrs old when she joined Daddy’s House Charity tutoring and literature program with mentor-ship by Sister Souljah. Getting her first article write up in The New York Times alongside "Diddy" during his marathon race was an honor.
Later, working as an Executive and assisting Sean Combs Enterprise with a philanthropic initiative. Avery has expanded her reach by booking the Renaissance Youth Center “Music With A Message” Band for a McDonald’s Grand Opening in Harlem, NY 2013.
She became a game-changer in the industry by providing transferable skills to all areas of entertainment, mentorship, and philanthropic initiatives in which created her own business Multi Artistry Ent. Later, in 2017 she handled various PR campaigns, Instagram verification's, and digital marketing for some clients including; The 20th Anniversary Ruff Ryder's iconic reunion tour, Starz Power/HBO The Deuce Actress Andrea-Rachel Parker, NFL Athlete Derrick Jones, Rapper Corey Finesse, emerging Indian artist Raja an Urban Desi Pop artist with a breakout EP collaboration "Island Gyal" FT. Tory Lanez and many more.
As a communication strategist with 10 years in music supervision strategy and – importantly – real-life innovation business experience at Multi Artistry Ent, my view is radically different. I repaint artistic visions and design share-based marketing and communication strategies that highlight artistic work and use channels appropriate to many different audiences and identify new platforms for showcasing music. Through tailor-made publicity, marketing, and (digital) campaigns. I reward independent artists’ cultural authenticity and empower artists’ voices to retain culturally specific aesthetics while developing ideas that strengthen artists’ interaction in the music industry ecosystem. You should know that my expertise in production (digital and events), artist management, marketing, and public relations are not silo functions but interchangeable cross-categorized experiences. I use these tools to interpret viral moments and create equity-infused marketing and communication strategy tactics. Along with a wealth of industry relationships, I implement coherent multi-channel stories that increase project reliability, drive revenue, and audience growth around approved music release campaigns. Using social media to increase clients' reach across various platforms such as Instagram, Twitter, Facebook, Snapchat, Linkedin, Soundcloud, Spotify to attribute and the brand. Creating campaigns executing strategic PR methodologies through Influencer marketing and media partners.